I personally don’t have cable.
It’s much too distracting. (hint hint)
But I do enjoy catching up on certain shows online.
One of my favorite TV shows is a show called “Dexter”. It’s about a serial killer who only kills other serial killers.
I mean, come on! That right there should make you wanna watch it! lol
Anyways, in this TV show, Dexter has a “code” that he follows.
He has accepted the fact that he’s a killer, but he knows how to control his “urges” by focusing them on the “bad guys”.
So although he’s kind of a bad guy himself, he’s still able to do a little “good” by killing off the scum of Miami with his expertise in..well, murder. lol
So it got me thinking…
What makes Dexter so successful? What makes him able to never get caught?
And it dawned on me… his “code” is very similar to what successful email marketers use.
For starters, Dexter has an Avatar that he “markets” to. (AKA – That he goes after.) He goes after other murderers.
Successful email marketers have an avatar they market to.
Their avatar may be people trying to lose weight who are between the ages of 45-55 who have a heart condition.
Maybe their avatar is a male college student between the ages of 20-24 who are studying business to go into business for themselves.
It doesn’t matter what the avatar is. As long as it caters to the product you’re trying to market.
What DOES matter is that you have an avatar.
If you don’t have one, then you have no idea how to communicate effectively to your audience.
For example, if you have l a product on Search Engine Optimization, does it make sense that you’re trying to market to people who want to learn how to make big affiliate commissions?
Of course it doesn’t.
The best solution for you is to discover an avatar. Check this video out on “Empathy Maps”.
After that, download this free PDF so you can create your own Avatar using an Empathy Map.
You’ll be amazed at how much more progress you’ll make when you have an actual “person” you can target.
Check out this plugin I use to help narrow down my audience by using questions to help filter out people who don’t fit my avatar.
I hope all this stuff helps!
Talk to you soon.