The “Now” Generation
Whether you like it or not, the 18-35 year old’s are what I call “The Now Generation”.
And before you gather your own assumptions of what this post is about, or if you’re getting ready to assume that I’m about to start bashing this generation, remember that I also fall into this generation. So I do have a little experience in the matter. 😛
This new generation are what I like to call “technology natives”. We grew up with technology. Whether it being the older half of the generation; growing up with Atari and the birth of cable. Or the younger half of the generation; growing up with texting and highspeed internet.
The fact of the matter is we were born into this world with the idea that we can get what we want, when we want it; quickly.
If you’re part of the Now generation, I’m willing to wager you’ve already made a couple purchases online. I’m also willing to bet that you most likely used social media to invite your friends to the last party you orchestrated.
In fact, how many conversations have we had (or heard) where it went something like this:
Friend 1: Hey man! I didn’t see you at my birthday party last Saturday, what happened?
Friend 2: What? I didn’t realize you were having a party! Why didn’t you tell me?
Friend 1: I did! I sent you the invite on Facebook, didn’t you get it?
As funny as that is, it’s a sad truth. Our generation lives in a time where social awareness and “what we need” are based off of how instant the gratification can be had.
However, even though the speed of technology has made our lives more convenient, it has also handicapped our perception on how success can be achieved.
No matter what changes in this world. There are a few things that remain constants. Few things that never change; these things follow the same principles that they have been built on since the beginning of time.
One of these things is success.
In order to succeed, you need to put the work in. It takes old fashioned effort.
This doesn’t mean that technology hasn’t sped up the process, but the common misconception I’ve noticed is that people expect to make money INSTANTLY once they decide to start building an online business. In some cases, this does happen, but it’s not a permanent fix.
In fact, if you did a little research on a lot of the claims of people making thousands of dollars in 24 hours or 30 days, etc. You’re going to find out one of two things.
For one, most of them are false claims. Or a more scientific word for it… “lies”.
But for those claims that are indeed truthful, you will find out that yes, they did make thousands in 24 hours or whatever claim they’ve made, but they didn’t spend 24 hours doing it.
In fact, they built a foundation that may have taken them months and in some cases, years to develop. There’s an old quote that says, “Champions aren’t made in the ring, they are merely recognized there.”
It’s easy for us to look at the successes of others and think there’s a magic bullet that is the key to making money online. But the only thing it takes is a little old fashioned work.
The good news for you though? Although technology can’t bring you untold riches in 24 hours, it can still make it much easier to achieve the results you’re looking for. In fact, I struggled for awhile online before making any money.
With that said, I hope this was a good read. Remember that even though we live in a world where you can customize your own shoes online, it doesn’t make customizing your business a mouse click away…it just makes it more of a possibility.
