The Difference Between Knowledge and Wisdom

The Difference Between Knowledge and Wisdom

It was September 13th, 1993.


It was infamously dubbed “Mortal Monday”.


Because the most vicious and violent game created (at the time) “Mortal Kombat” was coming out on 16-bit consoles (SNES and Sega Genesis).

For some, it was just another game. For me? It was one of the most anticipated events for an 11 year old kid such as myself.

It had blood, gore, action, finishing moves and lifelike graphics. (It was 1993, these graphics were freakin’ amazing.)

They even had a video that promoted “Mortal Monday” that I’ll share at the bottom of this post.

One of the most famous quotes in the game was:

“There is no knowledge that is not power.”

I always thought that sounded so cool.

And it seemed valid. But in reality, now that I’m older and (somewhat) wiser. I realized that quote isn’t quite accurate.

Indeed, most knowledge is power…but ONLY if you apply it.

Knowledge means NOTHING if you never use it.

So the difference between knowledge and wisdom is this:

Knowledge is the acquiring of information. It’s what you learn, it’s what you remember.

Wisdom is the application of knowledge.

So let’s apply this to marketing.

If you were like me a year ago. You have ALL the knowledge you need to start being successful online.

You probably know how to write an email. You probably understand how a squeeze page works. You probably even know how to create a blog post.

But are you applying that knowledge? Are you using it day to day to reach your marketing goals?

The bottom line, is that you’re a lot farther along than you think. It may seem that you’re stuck in a rut or that you haven’t made any progress. Hell, something I’ve learned is success never happens as quickly as we want it to.

But with all that knowledge. You need a way to apply it. That’s why talking to someone looking from the outside in can be so powerful. 

So why not me?

You’ll be receiving free coaching from yours truly and a chance to vent and talk about your business. Who knows, maybe I’ll fill you in on a finishing move or two.

Click the link below and add me to Skype.

Add Me To Skype

Until next time!


Here’s the video of “Mortal Monday”.

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Doug Johnson is the Founder of He takes pride in helping people succeed in their marketing endeavors. If you’re looking to generate more traffic, find additional revenue streams or just a shift in mindset, he can help. Add him to Skype at or give him a call: 563-277-7457

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