This is one of those articles where I really don’t know where to begin so it’s best I just let my fingers do the metaphorical typing. I’ve been in sales most of my life and maintaining communication with your customers and prospects has always made sense to me. Granted, I’m sure it makes sense to most people, especially those in marketing/sales.
Recently however, I’ve gotten quite frustrated because I’ve come to the realization that many successful marketers seem to be so disconnected from their actual audience.
To clarify, I am not implying they don’t know what they are doing…but let me give you an example.
Over the last 3 months, I’ve invested quite a bit of money into a few programs and partnerships that I hope to reap a good return on. One of those partnerships was such a hefty chunk of change (for me) that I’ve put myself in a financial bind. I’ve been stressing out over finances, bills, Christmas gifts for my children and savings into the new year.
Now, anyone with any type of financial burden is familiar with that stress…but do you know what compounds that frustration and stress? The fact that I feel ignored by the people I’ve invested a lot of money in.
So before I go any further, allow me to explain that I am aware I’m not being ignored.
These people are busy, they are successful and Lord knows how many other people are trying to get their attention. The point remains however, I am one of their customers and I feel ignored.
Feeling this way recently got me thinking… Why am I allowing myself to get so upset over this? It’s obvious I’m not being ignored intentionally. I know I’m not being a burden or pestering them. (A message or two every couple of days with a couple of questions.) So what gives? Why do I feel this way?
As I sat back and thought about it, I realized the reason was simple. I felt like I was floating in the middle of the ocean with a boat right next to me but they just wouldn’t throw me a rope to climb aboard. No matter how much I asked, they seemed to be too busy to turn around.
If I were me 3 years ago… I’d have already given up. I’d have just stopped trying to stay afloat and fall victim to the metaphorical Davy Jones’ locker. In fact, I’m willing to wager that most people might do the same. The difference of me then and me now is this: Mindset.
Then it hit me.
Instead of allowing myself to succumb to my frustration and “despair”. I attempted to think outside the box. Instead of asking myself, “Why are they ignoring me?” I asked myself, “What other ways could I get the answers I need?” Don’t get me wrong here though, a reply from my mentors would be infinitely more beneficial than finding the answers on my own…but looking for answers is a lot more productive than waiting for answers.
So keep that in mind. It’s not about waiting. It’s about taking action. It’s about being resourceful and improvising solutions when you don’t have the means to do it “the easy way.” To many of us in the world are reliant on other people. We sit back and do nothing while hoping someone will swoop in and fix our problems. The thing you have to keep in mind is this…
People will be more prone to help you when you are proactive in trying to help yourself.
Thanks for reading.