Why is Multitasking bad for you? Let me start with a story that happened to me today.
At 3:45AM, I grabbed my suitcase and laptop bag, kissed my beautiful wife, got into my car and made my way to the Moline, IL airport.
I checked in, went through security, got to my gate and sat down. I pulled out my tablet, opened up my Kindle app and started reading another book a mentor of mine suggested entitled, “The One Thing” by Jay Papasan and Gary W. Keller. (I highly recommend it).
In one of the chapters, it talks about how Multitasking is a lie.
I won’t go into a review of this book. That’s not what this article is about. It’s what happened on the plane that really got me inspired to write this article.
So I’m heading to Atlanta to make my connecting flight to Birmingham 30,000 feet above the ground. I’m sitting next to a guy. He’s neatly dressed. Suit and tie, you know the kind. All the while I’m reading The One Thing on my tablet.
Half way through the flight, the guy asks me what I’m reading. So I explain to him the name of the book and what it’s about. I talk to him about the “lies” the book explains like multitasking (which is backed up by scientific research, I might add.) and how profound of an impact the book has already made on me.
It was then that this guy started to get a little snarky. He starts rambling on about how self-help books don’t do anything to help because they tell you stuff you already know. He finally ended his ramble with, “Besides, I’ve made a living off of multitasking.”
So I asked him, “What do you do for a living?”
He replies, “Well, I just got laid off so I’m heading to a job interview.”
Something tells me he probably should read a few more books.
Here’s an excerpt of the Multitasking section of the book.
When you try to do two things at once, you either can’t or won’t do either well. If you think multitasking is an effective way to get more done, you’ve got it backward. It’s an effective way to get less done. As Steve Uzzell said, “Multitasking is mere the opportunity to screw up more than one thing at a time.”
Now before I go any further. Let me say that I thought I was the BEST multitasker. In fact, I was so “good” at it my friends have called me Data from Star Trek (for those of you who aren’t nerds, he was an android who could perform multiple functions in a ridiculously short amount of time.)
After reading that section of the book? I realized how wrong I was.
You see, no matter what you think you’re multitasking. You’re only focusing on ONE thing at a time. But the process of moving back and forth makes you feel like you’re getting more done. When in fact, you’re actually having to refocus your brain and readjust to each task every time you switch; thus reducing the quality of what you’re trying to do.
In Marketing, many people try to multitask, myself included. We decide we need to create a squeeze page or contact some customers, all the while working on our follow up sequences and broadcasts. We think we’re getting more done in less time. In a way, it’s almost a feeling of euphoria.
What’s really happening is that we’re not accomplishing anything of quality or value. We’re just switching back and forth, adding a sentence here and inserting a graphic there. By the time we’re done, what took us 3 hours could have actually taken us 2 if we focused on one thing at a time to completion. (plus it would actually be better quality, too).
So what if you’re just starting out in marketing? What if you happen to have a product you want to promote but don’t know where to start? My suggestion to would be to focus on ONE thing for now. That one thing?
Getting traffic and leads.
I believe getting traffic is one of the core fundamentals of any successful marketer. But so many marketers take the least amount of time learning how to do it properly.
Everyone needs traffic. Everyone. If you’d like to know what I’ve been doing to stay focused and acquire lead after lead. Add me to Skype.
Until Next Time.