Before I begin, I’d like to point out that I think email is dying.
Now, I think email will be around for years to come as it’s a great way to communicate with loved ones…
But selling with it exclusively? I think it will be a fond memory in the coming years.
In the meantime though, you may be wondering how to increase your email open rates. In other words, how the heck do you get more people to read your stuff?
Well, for starters I should point out a solid average of email open rates in the Internet Marketing industry.
Yep, for every 100 people on your list, you’re going to get roughly 2-4 people opening your email.
This isn’t including follow up sequences as those will typically have a higher open rate due to the nature of how they work.
This may not seem like a lot, but in the email world, these are your averages. This is what you need to work with.
So How Do You Increase Your Email Open Rates?
For starters, I would suggest something most people would disagree with.
Email your list everyday!
Here’s an analogy on why I think this is a good practice.
When I was 17, I used to work at a gas station as a cashier. Every day, hundreds of people would come in and fill up their tank, grab a soda or snack and be on their merry way.
You’d have your regulars. They’d come in every day, buy their signature product (a certain brand of soda, cigarettes, etc.) and leave.
But there were those days when they wouldn’t show up. And at some point during your shift you think, “Hmmm, I wonder why they didn’t show up today?”
Right there…is why emailing every day is important.
If you become a “regular” to your reader’s inbox…they will start to expect to see your emails come day in and day out.
They aren’t going to open every single one; much like you’re not going to have a long conversation every day with your regulars.
The point is that people will expect you. They will recognize you and over time, your consistency will help them trust you.
Replace “I” with “You”.
This is copywriting 101. It’s ok to say “I” while telling a story. But what sounds better to a reader?
“I am so sure that my techniques will help. That I will send you this free report! I’ve made sure all of my techniques are explained in detail.”
“Chances are you’re looking for help. The techniques in this free report will show you how to create a thriving online business. This report is yours to keep.”
I’d like to say that the second one speaks to the reader in a more effective way.
Stop using generic subject lines.
“Here’s Your Free Report!”
“How to XYZ in Your Business!”
These subject lines are boring and a dime a dozen.
You need to think of creative ways to catch your readers attention. A subject line has the same principle as a headline. The whole idea is to get your reader to want to read the next sentence. And if you’re wondering how to increase your email open rates…this will guarantee you results.
It’s important to mention that you obviously want your subject lines to be related to your email, but even loosely related is effective so long as the email comes back around to why the subject line was used.
Clean out your list.
This may seem like a scary thing to do. But I recently (and manually) removed over 800 people on my mailing list.
Because they never opened an email from me…ever.
Why would you want to waste your energy on people who don’t want to read your stuff?
On top of that, removing the people who are contaminating your list will automatically improve your open rate %.
What I would suggest to you is to do a quick google search and type “How to filter subscribers by unopened (your autoresponder).”
Where as “your autoresponder” would be Aweber, GetResponse, Mailchimp, etc.
All I did was created a segment for everyone who hasn’t opened an email from me an X amount of days.
I then sent out an email to that segment saying I’m cleaning out my list.
Every day, I resend that email to the people who haven’t opened it. After a week? I remove everyone who didn’t open any of those messages.
At the end of the day, it takes consistency to improve your open rates. You’re not going to change them over night. But if you stick with it, target the right traffic and communicate the right way; you’ll see results.