The greatest of people that have ever been in society, they were never versions of someone else. They were themselves. – Neil deGrasse Tyson
Today, we’re going to talk a little about Twitter. More importantly though, we’re going to talk about the subject you are most educated in; yourself.
Think about every marketer, every CEO and any other successful person. Other than the accomplishments they have achieved, how do you know them? Do you know them by the product they’ve created? Or by their name? I’m willing to wager that you know them by their name – then their product.
It goes to show how important branding really is. Do you want to brand yourself? Or your product?
You Want to be Branding Yourself!
So this begs the question, how do you brand yourself? Well, the good news is that you have LOADS of options. You can brand yourself by blogging, social media and even posting your face on a billboard (many successful insurance agents do this.)
But there’s one thing I really, really want to drive home.
It’s not WHO you are that you’re branding. It’s the MESSAGE that you want to be branded for.
Now, the steps below are pretty simple and generic. For those of you already on Twitter, you may or may not be doing these steps. But if you’re struggling to get followers or recognized. This may help.
With that said, here are 5 simple steps to begin branding yourself:
1.) Create a Twitter Account (I’ll Assume You Already Have Facebook)
Something I’d like to make clear here…make sure you are using your name as your account name. For example, mine is @DougGJohnson. If your name is already taken, try using a derivative of your name; like using a middle initial like I did.
The reason this is important is because you want people to recognize YOU.
Remember: Name First, Company Second.
2.) Create a Custom Background and Header For Your Twitter Profile
Don’t worry, it’s not as complicated as you think. You don’t need to be a graphic designer or a photoshop expert to create one. In fact, there are limitless templates and themes you can get by just doing a quick google search. There are even sites that allow you customize your very own quite easily. The link below will take you to a site that I’ve used.
3.) Follow Like Minded and People of Similar Interests
Your Twitter account is useless if you have no followers. But one of the best ways to get followers, is to follow people yourself.
Unfortunately in the social media/networking world there’s a very big “I’ll scratch your back if you scratch mine” mentality. So in the beginning, if you want to build a follower base, follow some people.
4.) Start Tweeting!
This really goes without saying…but I wanted to make this a step because there are a few things I want to make clear.
First, don’t post spammy crap. If you’re going to tweet with affiliate links and a bunch of products and offers, you’re going to be unfollowed and hated. I can’t tell you how many people I’ve removed from my accounts for that specific reason.
Second, don’t just post “relevant” tweets. If you’re a marketing coach, don’t just post coaching related tweets, you want to brand yourself, sure. But you also want to show people you’re a real person. Post some humorous tweets. Did something funny happen? Tweet it! Did you learn a lesson? Tweet it. You get the idea.
5.) Stay Consistent
This is the most important part the steps. Why? Because if you’re very sporadic in your tweeting, you’re not going to get the results you’re looking for. There’s a recent statistic where the average tweets per day per user is 4. That means the majority of people using Twitter are tweeting something every 4-6 hours (providing they sleep). Keep this in mind.
Granted, you don’t need to post 4 times a day. But you really need to stay consistent. If you start posting every day for a week, you should try to maintain that consistency. The more your tweet, the more people see your name. The more they recognize your face.
If you follow these 5 simple steps, you can begin to build a brand around YOU.
There’s a little more you can do, which I will touch on, but I wrote this for an absolute newbie to Twitter.
If you follow these steps (most importantly number 5) you will slow but surely build a follower and fan base.