Why Making Money Online With Email is a Load of Crap

Why Making Money Online With Email is a Load of Crap

Before I get a few people upset or confused with the title of this…allow me to explain. There are many people who have been lead to believe that all it takes to be successful is to find a product and have some people opt-in to their squeeze pages while their follow up sequence does all the work for them. …can we get any more lazy? Seriously, I could make a product that teaches you how to set up an autoresponder, promote a product and create a follow up series. Then sell it for $97+ and I’d be the ONLY one making money. First of all… What good is your product if the “traffic” you’re sending it to sucks a big fat one? How are people making money online with email? Let’s do a quick numbers game here… On average, when sending a broadcast to your email list, you’re going to have an average of a 2-5% open rate. What that means is for every 100 subscribers you send an email to, only 2-5 of them are going to actually open it. Furthermore, when it comes to a “click-through rate“. You’ll be lucky to get a 5-7% click through rate of those opened emails. What this means is that every email you have that has a link inside of it. For the people who opened it, only 5% of those people will actually click the link. Even further… An average conversion rate from a click to a sale is roughly 2% in the IM industry. (NOTE: These numbers aren’t 100% accurate, I’m doing this for the sake of simplicity.) So...
How to Brand Yourself in 5 Steps

How to Brand Yourself in 5 Steps

The greatest of people that have ever been in society, they were never versions of someone else. They were themselves. – Neil deGrasse Tyson Today, we’re going to talk a little about Twitter. More importantly though, we’re going to talk about the subject you are most educated in; yourself. Think about every marketer, every CEO and any other successful person. Other than the accomplishments they have achieved, how do you know them? Do you know them by the product they’ve created? Or by their name? I’m willing to wager that you know them by their name – then their product. It goes to show how important branding really is. Do you want to brand yourself? Or your product? You Want to be Branding Yourself! So this begs the question, how do you brand yourself? Well, the good news is that you have LOADS of options. You can brand yourself by blogging, social media and even posting your face on a billboard (many successful insurance agents do this.) But there’s one thing I really, really want to drive home. It’s not WHO you are that you’re branding. It’s the MESSAGE that you want to be branded for. Now, the steps below are pretty simple and generic. For those of you already on Twitter, you may or may not be doing these steps. But if you’re struggling to get followers or recognized. This may help. With that said, here are 5 simple steps to begin branding yourself: 1.) Create a Twitter Account (I’ll Assume You Already Have Facebook) Something I’d like to make clear here…make sure you are using your name...
Online Marketing Tips You Should Never Do

Online Marketing Tips You Should Never Do

Alright guys, look. Normally most of my articles are more about helping; a guide if you will. But today I felt it necessary to talk a little about what I’ve seen in the marketing world and what I disagree with. Some look for Online Marketing Tips, but to be honest, the tips are complete and utter garbage. The reason I feel it’s important to talk about, is because now that I’ve been doing this long enough and talking to the right people. I’ve started to see what so many marketers are doing wrong. So, instead of trying to offer a little nugget of information, I figured it may be more beneficial to list a few things that marketers should never do and why. 5 Things You Should NEVER Do as an Internet Marketer 1.) Blindly Post Offers on Facebook Groups and Other Social Network Sites All too often, I see newcomers to the marketing world post offers with “catchy” headlines followed by an affiliate link to multiple Facebook groups. Seriously, stop. If all it took to be successful in the IM World was to throw shit at a wall and hope something sticks, we’d all be filthy rich. This just doesn’t work. It never has, and never will. Sure, there may be some of you who could argue. I’m sure some of you have possibly made a sale or two this way, but chances are…that’s the only sale you’ve made from that particular person. Marketing isn’t about selling a product to a consumer, it’s about building a relationship to maintain a following of consistent buyers. Blindly throwing products and offers to people is the last thing you want to...
How Keurig Gave Me Marketing Concepts for Internet Marketing…

How Keurig Gave Me Marketing Concepts for Internet Marketing…

So there’s a Keurig coffee maching that came out that’s a newer model. The price tag on it is $200+ (depending on where you get it). I am now a proud owner of a Keurig. But this isn’t about buying a coffee machine… It’s about marketing concepts for internet marketing… You see, ever since the Keurig machines have come out, I thought they were cool. But I could never justify buying one. It wasn’t because they were too expensive. Or because I didn’t want one. It was because I drink WAY too much coffee and I’d end up spending easily 40-50 bucks a week on their coffee packs.To me, it doesn’t matter how much money I make. I don’t like the idea of wasting money. So now we fast forward to my bachelor party. I ended up getting all of my groomsmen specific gifts to our friendship. One of those gifts was a Keurig. Symbolizing the late nights at a local restaurant we spent together drinking coffee. He was very happy with the gift and told me he had wanted one for ages. I told him that I could never get one for the reasons I mentioned above. He then told me that Keurigs have adapters that are reusable that I can use my own coffee in them. WHAT!? I immediately had a NEED for a Keurig. So I went out and bought one. The moral of this story is that a $15 solution gave me a NEED to buy a $200 piece of equipment. And that my friends, is precisely why it is like Internet Marketing. Many people see a product that they KNOW can benefit them. But there’s...
You Know How to Get Leads, Now What?

You Know How to Get Leads, Now What?

  Whether you’re brand new to the marketing world or a seasoned veteran. The only thing holding you back from untold riches and a job-quitting lifestyle is traffic. It’s the life blood of any marketing endeavor; getting more eyes/ears in front of your product or offer. But what good is traffic and what good are the leads you’re getting if you have absolutely no method of following up with them or communicating with them? So it begs the question…After you learn how to get leads, what do you do now? Fear not, young padawan. It’s actually easier than you think. Allow me to start off with what I think you SHOULD NOT do. For starters, don’t expect your email broadcasts/followup sequences to do all the work for you. Sure, if you have a large enough list and/or an incredible sales funnel in your follow up sequence, you’ll get a few sales. But as I wrote in a recent article, I believe email is dying. “On Sunday the 16th of March at 2PM Central Time, I’ll be holding a free webinar that talks about getting leads, making your first few $’s online and more. Click the link below to register.” Register for my FREE Webinar So what do you do? What methods and techniques do you use to contact these leads of yours and turn them into buyers? In order to understand how, we need to understand who these people are. They are people. Yes, they are just like you and I. They are sitting in front of a computer screen or a phone, reading an email, clicking a link...
The Dreaded Freebie Seekers – And How to Handle Them

The Dreaded Freebie Seekers – And How to Handle Them

Allow me to be perfectly blunt. Freebie Seekers are incredibly frustrating. They are tire kickers. They are time wasters and they will suck the life out of your business before you ever get it off the ground. You may be thinking, “Doug, what gives you the right to say that about them?” Well, first of all…I used to be one. (BAM!) So allow me to also explain that when I say those things, that it does NOT mean they are bad people that you should avoid like the plague. The bottom line is that the freebie seeker is unavoidable. They will always show up in some form or another. The key to “getting rid” of them. Is to help them see the light. I can almost guarantee that every freebie seeker expects something for nothing because that is the message 99% of the “make money online” products deliver. Whether it’s something along the lines of: “Free Leads = $1,000’s of dollars a month!” “I’ll teach you how to be successful or I’ll give you a million dollars!” or, “For only $10, you can start a multi-million dollar empire!” Granted, I’m being a little facetious here. But I trust you get what I’m saying. So how do you help the freebie seeker see the light? Well, for starters, you have to deliver an honest message. In one of the articles I wrote, I discussed 5 things I wished I had known when I first started marketing online. But it doesn’t just stop there. You have to offer help and advice, but at the same time, not give away the farm so to...
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