Why “Dexter” Should Be An Email Marketer

Why “Dexter” Should Be An Email Marketer

I personally don’t have cable. It’s much too distracting. (hint hint) But I do enjoy catching up on certain shows online. One of my favorite TV shows is a show called “Dexter”. It’s about a serial killer who only kills other serial killers. I mean, come on! That right there should make you wanna watch it! lol Anyways, in this TV show, Dexter has a “code” that he follows. He has accepted the fact that he’s a killer, but he knows how to control his “urges” by focusing them on the “bad guys”. So although he’s kind of a bad guy himself, he’s still able to do  a little “good” by killing off the scum of Miami with his expertise in..well, murder. lol So it got me thinking… What makes Dexter so successful? What makes him able to never get caught? And it dawned on me… his “code” is very similar to what successful email marketers use. For starters, Dexter has an Avatar that he “markets” to. (AKA – That he goes after.) He goes after other murderers. Successful email marketers have an avatar they market to. Their avatar may be people trying to lose weight who are between the ages of 45-55 who have a heart condition. Maybe their avatar is a male college student between the ages of 20-24 who are studying business to go into business for themselves. It doesn’t matter what the avatar is. As long as it caters to the product you’re trying to market. What DOES matter is that you have an avatar. If you don’t have one, then you have no idea how to communicate effectively to your audience. For example, if...
5 Ways I Accelerated My Earnings

5 Ways I Accelerated My Earnings

  I’ve said it a couple times and I’ll say it again. I’ve made a bunch of mistakes. And I know I’ll still be making them. One of the biggest mistakes I’ve ever made is that I over complicated everything. Every tip my mentors gave me, every piece of advice I heard in a book or at a conference. I just kept thinking to myself, “There’s gotta be something they aren’t telling me. Some kind of secret of trick they are holding back.” And who knows, that might be partially true. It wasn’t until a couple of months ago that I finally “got it.” It wasn’t a secret or a magic word or some spell I brewed in my magic cauldron. It was just a few shifts in mindset and a few principles that I had to work on. Here they are: 1. Always be consistent and persistent.  The fact is you never know what will work or what doesn’t if you quit before you’ve even had a chance to see what works. That was one of my biggest faults. I just gave up too easily. 2. Duplicate what other successful people are already doing. If you really want to go far, all you do is find the people who are where you want to be and duplicate what they’re doing. Remember, you are who you hang out with. 3. You have a lot more power than you think. And don’t let anyone tell you differently. Power simply means “the ability to act”. You just have to decide to use it. Power is like a muscle. The more action you take, the easier it gets. Science has proven this to...
You’ve Got Questions? I’ve Got Answers.

You’ve Got Questions? I’ve Got Answers.

Since I’ve started internet marketing, I’ve gotten a lot of great questions from people. So let’s dig right in with one that requires multiple answers, shall we? Q: “Hey Doug, for someone just starting out. What do I need to build a list?” A: Well, this goes back to one of my first emails I’ve ever sent. In order for you to build a list, you’re going to need the following: – An auto-responder. – A website. – A squeeze page. – Traffic. So let’s summarize what all this means starting with an auto-responder. (DISCLAIMER: Just so you know, the links below are affiliate links. Yes, I do make a commission if you click them, but these are all the products I personally use and would recommend. If you don’t wanna ‘hook a brother up’ feel free to google them instead. You’ll see they are the same price regardless. I ain’t no hater! 😛 ) Think of an auto-responder as a butler that delivers information to your house guests 24/7. This is arguably the most crucial of the bunch because without it, you have no viable means of getting information to your readers. (imagine me sending an email manually to 10,000 people…ain’t gonna happen.) I personally use Aweber. You can sign up for it and try it out for $1. (I think they are still doing that) and there are loads of tutorials to help you get started. http://www.ctrl-alt-success.com/marketing/aweber As far as a website is concerned, you’re going to need 3 things. A domain name. (www.yourdomainnameisthispart.com) A hosting package. (you need a place to ‘park’ your domain) A reliable system. (something that makes it easy to build pages) As far as...
Pro Tip – The Long “Thank You” Page Sucks Ass

Pro Tip – The Long “Thank You” Page Sucks Ass

Now something you need to know about this guy is that he’s quite a successful marketer. He’s been marketing full time since 2009 and has some incredible launches that bring him thousands of dollars on launch day. He came to me this morning and asked if I could take a look at his email sequence because he couldn’t figure out why people didn’t seem to open his emails after the first one. So like the awesome guy that I am I said yes. He’s a friend of mine after all. He sent me a word doc with this sequence of emails and I immediately saw the problem. …His first email. His “Thank You” email if you will. It was wayyyyyyy too long. Now don’t get me wrong here. The content of the email was fantastic! But it was just too damn long. So the analogy I gave him was this. *ahem* The opening email your readers receive is the very first impression they get of you. So there needs to be a balance. For example, if you and I just met and I said, “Hey there!” And you said, “Hello!” Then I said, “Hey! Would you like to know a good place to eat?” Then you said, “Sure!” Then I ended up going on a long rant for 10 minutes about why I know how to find a good place to eat… What would you do? You’d probably make a mental note to never talk to me again. haha Anyways, what I’m getting at is that this wasn’t a “newbie” mistake. It’s an oversight many marketers have. The great...
Is “Proof” Really Something You Need in Marketing?

Is “Proof” Really Something You Need in Marketing?

I’m an avid reader of Ben Settle. He has a really good style to his writing and I honestly enjoy reading 90% of his emails that come in. He had recently sent out an email in regards to the Warrior Forum respectively (and hilariously) titled, “Warrior Forum 90210”. Essentially someone had posted asking about him and it turned into a couple of pages of people agreeing and disagreeing with what his methods were. Now, whether you know about Ben or not. The fact is: HE IS LEGIT. He knows his stuff and is easily one of the best engaging emailers out there today. So whether you like him or not, the fact is that he’s well known, he’s successful and he knows what he’s doing. On the Warriorforum (or as he calls it, the ‘Worrier Forum”) this thread ended up turning into a talk about him not having any “Proof” to his claims. Some people were backing him up, other people weren’t. And someone said, and I quote, “Obviously proof is not the only thing… but my point the whole time is when you have proof, you don’t need to worry about that “other” stuff.” That “other stuff” being positioning, believability, etc. If you haven’t figured out by now, the Warrior forum; for the most part, is just rehashed gobbledygook that turns into a flame war and pissing match between who thinks who is right. Who claims their business is better, etc etc. If any of you have purchased a WSO there before…you’ll know what I mean. Most of the crap there is awful. So when it comes to “Proof”. Is...
Keyword Research – Understanding Profitable Keywords

Keyword Research – Understanding Profitable Keywords

When it comes to keyword research…chances are you’ve read a few guides out there, bought a few e-books or spent countless hours researching and trying to comprehend how keyword research even works. I was in the same boat and in most cases, I am still pretty new to it… but if you found this article through a search engine…it must be working, right? haha It’s safe to assume you already know how powerful keywords are for your website. If you don’t? Allow me to sum it up: Keywords are the words that users are searching for in search engines. If you rank well with a specific keyword, that means more people to your site. Easy enough? So let’s get down to business. Understanding the ins and outs, the tips and tactics; anywhere from optimizing your site to keyword research, the first thing you need is a keyword research tool. Now, there are a plethora of them out there. Some free, some premium, some amazing, some good and some just down right awful. Since there are countless options when it comes to keyword research, I just want to cover two. Why? Because one of them is free, (yes, 100% free) and the other is a premium keyword research tool that I use almost exclusively. Let me start off by saying I am not a seasoned veteran with keyword tools, so I’m going to avoid doing the standard comparisons on why one tool is better than the other because quite honestly, the bottom line is that whatever tool you choose; what matters is that it works for YOU. So let’s get...
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